B2B SaaS demand generation · Delhi NCR & remote worldwide

Your investors will ask about pipeline. Have an answer.

For Series A/B B2B SaaS founders with a working product and no predictable pipeline: a demand generation engine built in 90 days by an operator who has run it in-house at four companies, expanding markets from enterprise to funded startups. Not an agency.

Book a pipeline diagnosis call See the 90-Day Pipeline Sprint

Numbers from engines I built and ran

  • 0% qualified pipeline growth in 8 months for Google Maps Platform
  • 0% organic inbound leads, built from zero at Trademo
  • 0x higher conversion from ABM vs. generic outreach on Google Maps Platform
  • 0% international SQL growth at Trackier

The problem

The product works. The pipeline doesn't.

You raised 12–18 months ago. The product is real, customers are closing, and most of the good deals still trace back to you. That works, until it doesn't. The next board meeting is one or two quarters out, and the hard question won't be about the product. It will be about pipeline: where it comes from, and whether it shows up without you in the room.

The offer

The 90-Day Pipeline Sprint

One engagement. Ninety days. A working demand generation engine across your two or three highest-leverage channels: designed, launched, and handed over.

  1. Diagnose

    Weeks 1–2

    • Positioning, ICP, pipeline math, and a verdict on every channel you run.

  2. Build

    Weeks 3–8

    • Campaigns live on the chosen channels, ABM sequences, nurture, and a dashboard.

  3. Scale

    Weeks 9–12

    • Double down on what converts, document the playbooks, and hand everything over.

Fixed scope. Fixed timeline. You own everything I build.

See what's in the sprint

Operator, not agency

The person you talk to does the work.

An agency gives you

  • A junior account manager standing between you and the work.
  • A monthly retainer that quietly drifts in scope.
  • Decks and status reports about the marketing.

An operator gives you

  • One accountable person who builds it, start to finish.
  • A fixed 90-day scope with a clear finish line.
  • Engines built in-house at four B2B SaaS companies.
How one operator replaces an agency

Capabilities I've built and run

The work, with the real numbers.

Market expansion across segments

Drove product-led growth for Google Maps Platform across enterprise, SMB, and funded-startup segments, from journey mapping to recurring revenue.

86%qualified pipeline growth in 8 monthsGoogle Maps Platform · in-house at Lepton Software

Read the case →

Inbound built from zero

Built the inbound funnel from nothing, then layered ABM on top to win priority accounts.

275%organic inbound leadsTrademo · 450% traffic · 67% more SQOs via ABM

Read the case →

International growth engine

Led an SEO-first overhaul and international demand program with a 15-member team.

72%international SQL growthTrackier · 61% more MQLs · 378% traffic growth

Read the case →

Playbooks

I publish the actual methods.

Ungated, end to end. If you'd rather have it built than build it, that's the sprint.

Method

The 90-Day Pipeline Sprint Playbook

The full method, phase by phase, with the Google Maps Platform pipeline numbers woven in.

Read it →

ABM

The ABM Playbook for Series A/B

Tiering, intelligence, personalization, sequencing. The 2.4x and +67% SQO results.

Read it →

Inbound

The Inbound Rebuild Playbook

Site architecture, keyword-led content, UX fixes. The 275% / 450% / 378% rebuilds.

Read it →
Siddharth Jain

About

I'm Siddharth Jain.

For 7+ years I led marketing inside B2B SaaS companies: Google Maps Platform (at Lepton Software), Trademo, Trackier, and Zoutons, across geospatial, supply chain, trade intelligence, and performance marketing platforms.

I drive product-led growth end to end: mapping the buyer journey, expanding the market across every segment from enterprise prospects to SMBs and funded startups, running field marketing globally for stronger brand presence, and carrying it through to recurring revenue.

The channels are full-stack: ABM, email marketing, paid, and SEO, plus webinars and events. I've led teams of up to 15 and owned the pipeline number, not just the campaign.

Now I work directly with founders as a solo, AI-leveraged operator, with AI tooling across research, content, outbound, and reporting. Every result on this site is from an engine I built and ran myself, inside the company. Not commissioned, not outsourced.

Connect on LinkedIn →

Start here

Let's look at your pipeline.

The diagnosis call is useful even if we never work together. You'll leave knowing your pipeline math and where your highest-leverage channel is.

Book a pipeline diagnosis call