B2B SaaS demand generation · US, Middle East, Europe & APAC
I have led marketing for B2B SaaS businesses generating over $10M in revenue.
Your investors will ask about pipeline. Have an answer.
A working demand generation engine, built in 90 days by an operator who has run it in-house, not an agency.
- For Series A/B B2B SaaS founders with a working product and no predictable pipeline.
- Built and run in-house at four companies, across the US, Middle East, Europe, and APAC.
- From enterprise buyers to SMBs and funded startups.
Numbers from engines I built and ran
The problem
The product works. The pipeline doesn't.
You raised 12–18 months ago. The product is real, customers are closing, and most of the good deals still trace back to you. That works, until it doesn't. The next board meeting is one or two quarters out, and the hard question won't be about the product. It will be about pipeline: where it comes from, and whether it shows up without you in the room.
Pipeline depends on you.
Founder-led deals and a few channels that don't compound. No system that produces qualified pipeline on its own.
An engine, built and handed over.
Two or three highest-leverage channels designed, launched, and documented, with the playbooks and dashboard you keep.
Pipeline without you in the room.
A repeatable motion your team runs, and a clear answer when the board asks where pipeline comes from.
The offer
The 90-Day Pipeline Sprint
One engagement. Ninety days. A working demand generation engine across your two or three highest-leverage channels: designed, launched, and handed over.
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Diagnose
Weeks 1–2
- Positioning, ICP, pipeline math, and a verdict on every channel you run.
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Build
Weeks 3–8
- Campaigns live on the chosen channels, ABM sequences, nurture, and a dashboard.
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Scale
Weeks 9–12
- Double down on what converts, document the playbooks, and hand everything over.
Fixed scope. Fixed timeline. You own everything I build.
Operator, not agency
The person you talk to does the work.
An agency gives you
- A junior account manager standing between you and the work.
- A monthly retainer that quietly drifts in scope.
- Decks and status reports about the marketing.
An operator gives you
- One accountable person who builds it, start to finish.
- A fixed 90-day scope with a clear finish line.
- Engines built in-house at four B2B SaaS companies.
Capabilities I've built and run
The work, with the real numbers.
Market expansion across segments
Drove product-led growth for Google Maps Platform across enterprise, SMB, and funded-startup segments, from journey mapping to recurring revenue.
86%qualified pipeline growth in 8 monthsGoogle Maps Platform · in-house at Lepton Software
Read the case →Inbound built from zero
Built the inbound funnel from nothing, then layered ABM on top to win priority accounts.
275%organic inbound leadsTrademo · 450% traffic · 67% more SQOs via ABM
Read the case →International growth engine
Led an SEO-first overhaul and international demand program with a 15-member team.
72%international SQL growthTrackier · 61% more MQLs · 378% traffic growth
Read the case →Voice AI GTM, built from scratch
Stood up the entire go-to-market for a Voice AI startup: messaging, website, SEO and paid, ICP, outbound, ABM, events, and a product-led growth motion.
3.4xqualified pipelineVoice AI startup · full GTM from zero
Read the case →Performance and content, scaled fast
Owned SEO, paid, content, and UX for US coupon and e-commerce platforms, leading a 15-member team.
560%website traffic in four monthsZoutons · CPC cut from ₹95 to ₹7.79
Read the case →Playbooks
I publish the actual methods.
Ungated, end to end. If you'd rather have it built than build it, that's the sprint.
Method
The 90-Day Pipeline Sprint Playbook
The full method, phase by phase, with the Google Maps Platform pipeline numbers woven in.
Read it →ABM
The ABM Playbook for Series A/B
Tiering, intelligence, personalization, sequencing. The 2.4x and +67% SQO results.
Read it →Inbound
The Inbound Rebuild Playbook
Site architecture, keyword-led content, UX fixes. The 275% / 450% / 378% rebuilds.
Read it →
About
I'm Siddharth Jain.
For 7+ years I led marketing inside B2B SaaS companies: Google Maps Platform (at Lepton Software), Trademo, Trackier, and Zoutons, plus a Voice AI startup, across geospatial, supply chain, trade intelligence, performance marketing, and conversational AI platforms.
I drive product-led growth end to end: mapping the buyer journey, expanding the market across every segment from enterprise prospects to SMBs and funded startups, and running field marketing across the US, Middle East, Europe, APAC, and other up-and-coming markets for stronger brand presence, carried through to recurring revenue.
The channels are full-stack: ABM, email marketing, paid, and SEO, plus webinars and events. I've led teams of up to 15 and owned the pipeline number, not just the campaign.
Now I work directly with founders as a solo, AI-leveraged operator: building end-to-end AI workflows and automations, plus AI content strategy and execution, with AI tooling across research, content, outbound, and reporting. Every result on this site is from an engine I built and ran myself, inside the company. Not commissioned, not outsourced.
Start here
Let's look at your pipeline.
The diagnosis call is useful even if we never work together. You'll leave knowing your pipeline math and where your highest-leverage channel is.
Or email me directly: siddharth@thegtmblueprint.com