Case studies

Five engines I built and ran.

Every number here came from a demand engine I owned in-house, not a campaign I advised on from the outside. Five companies, five different starting points, one common thread: I owned the pipeline number and the team that delivered it.

Headline results across the five

  • 0% qualified pipeline growth in 8 months for Google Maps Platform
  • 0% organic inbound leads, built from zero at Trademo
  • 0% international SQL growth at Trackier
  • 0% website traffic in four months at Zoutons

The work

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Market expansion across segments

Drove product-led growth for Google Maps Platform across enterprise, SMB, and funded-startup segments, from journey mapping to recurring revenue.

86%qualified pipeline growth in 8 monthsGoogle Maps Platform · in-house at Lepton Software

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Inbound built from zero

Built the inbound funnel from nothing, then layered ABM on top to win priority accounts.

275%organic inbound leadsTrademo · 450% traffic · 67% more SQOs via ABM

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International growth engine

Led an SEO-first overhaul and international demand program with a 15-member team.

72%international SQL growthTrackier · 61% more MQLs · 378% traffic growth

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Voice AI GTM, built from scratch

Stood up the entire go-to-market for a Voice AI startup: messaging, website, SEO and paid, ICP, outbound, ABM, events, and a product-led growth motion.

3.4xqualified pipelineVoice AI startup · full GTM from zero

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Performance and content, scaled fast

Owned SEO, paid, content, and UX for US coupon and e-commerce platforms, leading a 15-member team.

560%website traffic in four monthsZoutons · CPC cut from ₹95 to ₹7.79

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